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I send out provocative content, free resources or the odd client win. Let's make sure you never miss another one of my free resources.

20+ Decision-Making Frameworks Worth Knowing

September 3, 2022

I wanted to layout every decision-making framework I know of. I don't use all of these frameworks personally, I think it's wise to pick and choose which suits you though. The Feynman Technique To lear...

Make Money Out of Data

August 30, 2022

The real reason businesses pursue data help is to make better decisions. They have a hunch, then they decide yes or no to pursue their initiative. If the manager in charge just went with their past ex...

What's Worse Than Bad Data In?

August 24, 2022

Most businesses want a level of confidence in the data before they proceed with an initiative. Bad data in, bad data out they say. They talk to all their stakeholders, businesses units, specialists an...

I'm Dumping CLV

August 10, 2022

I've been tired of how much effort I have to go to to make a useful CLV model. Then to top it off nobody bloody uses it in their decision-making. The original idea of CLV (customer lifetime value) is...

Your Website is Down

July 13, 2022

Tags: Website Funnels

Whether your website is live or not, if it's not doing what you want it to do, than I would class that as being 'down'. You want your website to be your businesses feedback loop and have each stage ma...

Every Piece of Data? Why?

June 26, 2022

Tags: Marketing

If you're trying to appease everyone with every little piece of data tracking, you're not going to be spending much time on analysing that data to find out what the next step should be in the business...

Boat Screwdrivers

May 24, 2022

Tags: Pricing Positioning

I was at Bunnings the other morning early picking up a new Allen Key for the baby's cot because the thread was shot. In the same aisle I walked past 2 identical screwdrivers. One was a regular Philips...

Get Back on the Horse

April 29, 2022

Tags: Business

The saying 'get back on the horse' is a throwback to the 1800's when you'd break your femur and have a 35% chance of dying then go back to horse riding because it was the only way of getting around. Y...

Follow-Up Funnels

April 14, 2022

Tags: Marketing Funnels Acquisition

I had a fun discussion with my accountant's dental client last week. He enquired about doing some pre M&A work. He does a 'paid clean + check up' as a loss leader productised offer and that's what...

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