Steven Bartlett’s Facebook Ads Test
October 17, 2024
Tags: Facebook Ads
Steven Bartlett runs 5-20 small-budget campaigns testing thumbnails for future podcasts.
Whichever one has highest CTR gets chosen on YouTube.
Clever.
Blog
I send out provocative content, free resources or the odd client win. Let's make sure you never miss another one of my free resources.
The Pratfall Effect
October 16, 2024
The Pratfall Effect is when someone becomes more likeable after making a small mistake.
This idea comes from a study by a psychologist named Elliot Aronson in the 1960s.
He found that if a smart or sk...
The Labour Illusion Effect
October 12, 2024
Tags: Biases
When we are looking to get value from a high-ticket purchase we tend to see quality in the time something is in our lives.
When in fact not all things provide value in this way and we are left a bit u...
Which Bias Would I Leverage First?
October 12, 2024
Tags: Biases
Got asked the other night at dinner, which lever I would pull first in any business when it came to behavioural science.
As this is general advice. I would say Social Proof.
The status game gets more...
20000% ROAS
October 1, 2024
Tags: Advertising Facebook Ads
We all want a massive return on ad spend (ROAS). We are all talking about growth, some say “at all costs”. But hey, a massive return on our ad spend makes us beat Warren Buffet’s investing record so w...
Pixel to Revenue Ratio
September 24, 2024
Tags: UX Design Experimentation
A few years ago I coined the term “Pixel to Revenue Ratio” to depict the amount of revenue designers were removing in their work.
We went through this period where we would take over the whole screen...
The Best b2b Conversion Tactic
September 24, 2024
There’s a principle in behavioural science called “Liking” which means if you have something in common with someone you’ll likely have a friendly interaction.
Something I use often is highlighting som...
Maximally Advanced, Yet Acceptable
August 3, 2024
Raymond Loewy (1893-1986) coined the MAYA principle. Most advanced, yet acceptable.
Loewy taught us to design our products with just the right balance between the present and a new and innovative fut...
Can't Measure Vibe
July 24, 2024
We're currently going through the vetting of architects for our family home. It's an old house and it's nothing spectacular but it requires work.
The vibe isn't great but we are quite happy here in th...
Direct Mail Conversion Rates
July 14, 2024
In the digital world you’ll spend far more per converted customer because it’s easy, shiny and not as laborious as doing direct mail. But you could have a great result just by bothering with targeted...