Are You All Over the Road?

April 12, 2022

We have so much data at our fingertips, but are we using it correctly? We have gotten out of control in what we track, myself included. You need to be like the act of driving a car. Heading to a locat...

Predicting Marketing Engagement - Part 2

April 12, 2022

Tags: Marketing Acquisition

Last week I got into who the customers were and what their behaviours to start predicting this whole thing. This is the boring part...building our predictive model. I won't go into detail on that toda...

Predicting Marketing Engagement - Part 1

April 5, 2022

Tags: Marketing Acquisition

The family had our first bout of COVID over the last week. We are all back in fine form now. I'll start part 1 by doing the following: Cleaning data + finding engagement analytics + segmenting by CLV...

The Only Click Metrics Worth Your Time

March 15, 2022

Tags: Marketing Data

Cost Per Click - CPC The essential search marketing metric. It's hard to stay at the top of Google, just go and pay for it then focus on brand awareness. On SEO: A lot of you know I don't really gi...

The Holy Grail of Customer Metrics

March 8, 2022

Tags: Marketing Data

Customer Lifetime Value or CLV... This is the predictive value of a customer over their lifetime as a customer. We can predict a baseline or go granular, working our way back from the age someone is b...

Financial Marketing Metrics (Worth Using)

March 1, 2022

Tags: Marketing Data

Profit, derr The essential marketing finance metric, and in business, profit gives you a life outside the business. I recently worked with a business who was all over the shop, and they had no profit....

My Essential Non-Financial Metrics to Manage

February 22, 2022

Tags: Marketing Decision Making Data

Last week I told you I wanted to get you focused on metrics. Being focused helps your overall strategy and if you've got a good strategy I imagine you're all over these metrics and you're actively pur...

Channel Attribution

February 14, 2022

Tags: Attribution Data

Adding the Google Analytics snippet and think you're capturing the right metrics are you? Wrong. If you can't afford a heavy duty analytics tool and you must stick with Google Analytics I always advis...

On Opportunity

February 8, 2022

Tags: Business Decision Making

So my last post I spoke about TAM, SAM and SOM. That was a fun game. Now to wake you up, what is your opportunity? If you answered SOM you were correct. Now if you're trying to convert your SOM you're...

Do You Know Your TAM?

January 25, 2022

Tags: Marketing Decision Making Data

Who are your customers? Do you have clear personas? Do you know how many there are of them? What I can tell you is that if you're not well positioned in a market, you're going to struggle to go after...

Blog

Are You All Over the Road?

Predicting Marketing Engagement - Part 2

Predicting Marketing Engagement - Part 1

The Only Click Metrics Worth Your Time

The Holy Grail of Customer Metrics

Financial Marketing Metrics (Worth Using)

My Essential Non-Financial Metrics to Manage

Channel Attribution

On Opportunity

Do You Know Your TAM?

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