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I send out provocative content, free resources or the odd client win. Let's make sure you never miss another one of my free resources.

Is Evangelism the Future of Sales?

February 21, 2021

Are we getting fed up with looking at the exorbitant costs to get customers yet? I know that we should rationalise the opportunity cost every once in a while that's for sure. But is there a better way...

Scaling to the Moon

February 21, 2021

That’s not how running a business works. Like… at all.

Don't Just Think Better. Think Different.

November 11, 2020

Don't just think better. Think different. Using the same thinking in your industry at your competitors will breed mediocrity. I've seen the wall of ego come up on nearly every phone call when I recomm...

Now is the Time to Follow-Up

May 12, 2020

I don't mean heartfelt outreach. I just mean getting in front of your customer. Being there, getting attention. It's the same as it was 6 months ago. We are simply tired of the support emails, saying...

Go Online or Go Broke

March 11, 2020

I was in a discussion with a small restaurant last week. They were looking (or screaming) for help on Facebook. They were afraid. They've failed to consider what exactly their customer base is before...

Pricing the Customer

March 11, 2020

Tags: Pricing

If I have 2000 seats to fill and 400 prices I know I'm missing 1600 prices. Ex-CEO of American Airlines Having modern pricing let’s you price the customer and not the service. So if you have multipl...

What Are Your Customers Really Buying?

July 27, 2019

I've been liking the partially true story about Montreal's gang land, Bad Blood on Netflix (spoiler alert). The main character, Declan, ends up taking over complete control of the drugs coming into th...

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