Posts
This is an archive of the 105 email messages I have sent to my list (on hiatus). Enjoy!
Positioning and Pricing Power
The Double Edge Sword with Referral Strategies
What Type of Marketer Will You Need in 2024?
The Newsletter (Blog) is Back
When Will it Be Enough?
Benefits of Marketing Budget Optimisation with Machine Learning
Tags: Marketing Data Science
Why You Should Be Data-Supported and NOT Data-Driven
Tags: Culture Data Decision Making
How to Establish a Culture that Accepts Mistakes
Tags: Culture Experimentation Mistakes