Benefits of Marketing Budget Optimisation with Machine Learning

January 16, 2023

Marketing budget optimisation is an essential aspect of any business, as it allows companies to allocate their resources in the most efficient way possible. With the rapid advancement of machine learn...

Why You Should Be Data-Supported and NOT Data-Driven

December 12, 2022

Tags: Culture Data Decision Making

In today's world, data is everywhere. It's collected from a wide range of sources, including social media, online transactions, and sensors, to name a few. This abundance of data has led many organisa...

How to Establish a Culture that Accepts Mistakes

December 10, 2022

Tags: Culture Experimentation Mistakes

Establishing a culture that accepts mistakes can be a challenging task for any organisation, but it is crucial for fostering a supportive and productive environment. A culture that embraces mistakes a...

No Good Measures

December 9, 2022

Tags: Agile Product

If you’re working in Agile, you’re generally working on implementation. You go to stand ups and you end up working on inputs that make up the whole of another part within the over arching strategy. Da...

Ideas from Elsewhere

December 8, 2022

Tags: Product

I saw electric bicycle company Van Moof had a lot of problems sending their bicycles abroad. My buddy Jesse over at Bento was one of these customers. They recently decided to model Samsung’s televisio...

Bad Listeners Don't Grow Their Businesses

October 20, 2022

A post I read on LinkedIn earlier in the week. "Once you're at $1m ARR, listening to your customers should help you get to $100,000,000." The point is that your customers know what the next...

Why You Should Hire a Marketing Data Scientist

September 30, 2022

Tags: Data

Most marketing teams are leaving a lot of money on the table by not leveragaing a Marketing Data Scientist. According to Sitecore, the average US brand collects eight pieces of data per user, ranging...

Customer Segmentation Without Personas

September 27, 2022

Tags: Segmentation

As someone who has made hundreds of personas throughout my career in my past life as an Experience Designer, I've come to loathe them. They often sit idle within a Powerpoint and never make it into th...

Why You Are Failing with Your Data Strategy

September 13, 2022

You work in an org where someone else is making strides in their work, and you not so much. They're sociable, confident, but not much of an expert. You're struggling, you want to exceed with your valu...

My Secret Experiment Idea

September 7, 2022

One of my core tenants in my decision-making framework is "Elimination", which removes the majority of decisions. Experiment programs within orgs have a large emphasis on modifying current o...

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