Posts Tagged "Marketing"

There's been a big shift since the early adoption of AI for me personally. I've seen the dry up of CRO roles in the market and I'm not the type of person to sit idle when I see the ground shifting bel...

Marketing budget optimisation is an essential aspect of any business, as it allows companies to allocate their resources in the most efficient way possible. With the rapid advancement of machine learn...

If you're trying to appease everyone with every little piece of data tracking, you're not going to be spending much time on analysing that data to find out what the next step should be in the business...

I thought I'd send this immediately after I've done it. I added in notes to the powerpoint slides to make it beneficial for you reading after the fact (and for me to follow). The parts you'll want to...

I had a fun discussion with my accountant's dental client last week. He enquired about doing some pre M&A work. He does a 'paid clean + check up' as a loss leader productised offer and that's what...

Last week I got into who the customers were and what their behaviours to start predicting this whole thing. This is the boring part...building our predictive model. I won't go into detail on that toda...

The family had our first bout of COVID over the last week. We are all back in fine form now. I'll start part 1 by doing the following: Cleaning data + finding engagement analytics + segmenting by CLV...

Cost Per Click - CPC​ The essential search marketing metric. It's hard to stay at the top of Google, just go and pay for it then focus on brand awareness. ​ On SEO: A lot of you know I don't really gi...

Customer Lifetime Value or CLV... This is the predictive value of a customer over their lifetime as a customer. We can predict a baseline or go granular, working our way back from the age someone is b...

Profit, derr The essential marketing finance metric, and in business, profit gives you a life outside the business. I recently worked with a business who was all over the shop, and they had no profit....