Posts Tagged "Marketing"

Last week I told you I wanted to get you focused on metrics. Being focused helps your overall strategy and if you've got a good strategy I imagine you're all over these metrics and you're actively pur...

Who are your customers? Do you have clear personas? Do you know how many there are of them? What I can tell you is that if you're not well positioned in a market, you're going to struggle to go after...

Years ago I attended a UX Australia conference, and albeit not getting many takeaways from an insufferable bunch of communists, I left with a huge feedback loop nugget from a small business app for ph...

I find it to be quite foolish to disrespect basic mathematics in online businesses. Also when you seek metrics like CPA's and others you tend to be obsessed with how you're performing based on quantit...

There's no better investment than advertising. Property, stocks (or crypto), putting it in the bank are inferior to return on ad spend (or commonly known as ROAS). Your bank is offering less than 1%,...