Reed Iredale
AI for sales & marketing teams · RMIT & UTS Data Science
Your sales data already knows
who'll buy next. I build the AI that reads it.
Most B2B teams have 12+ months of buying signals sitting in their CRM, calls, and email threads — but their tools can't decode them. I build self-learning AI that connects your stack and turns that data into closed deals.
Data Science · RMIT University & UTS · Worked with loads of sales & marketing teams
500+ tools integrated — probably know yours already
What I build
Sales Intelligence AI
Predictive models that score leads and tell your reps which deals to prioritise — trained on your historical win data.
Marketing Automation AI
Self-optimising campaign logic that learns which messages and timing convert — without constant manual A/B testing.
Data Pipeline Architecture
Custom pipelines that unify your CRM, ad platforms, and call data into a single layer your AI can actually learn from.
Self-Learning Systems
Models that adapt as your team closes deals and your market shifts — no retraining required.
About
Most sales and marketing teams are sitting on a goldmine of customer data — but their tools don't talk to each other, their playbooks don't adapt, and their reps spend more time on admin than on actually selling.
I build AI systems that change that. Systems that ingest your CRM data, call transcripts, and email threads — and turn them into models that learn who buys, why they buy, and when they're ready.
Trained in Data Science at RMIT University and UTS. Based in Australia.