Performance Marketing Consultant
I'm Reed Iredale. I work with brands to find the revenue hiding in your funnel — from the first ad click to the last email in the flow — without inflating your budget to do it.
Most Shopify brands run a dozen Klaviyo flows and every single one is making the same bet: that the offer baked into the template is the right offer for whoever happens to land in that flow next.
If you're running a DTC brand and making budget decisions based on what Meta Ads Manager or Klaviyo tells you converted, you're working with a fraction of the picture. Here's what's actually happening, why it's costing you money, and what to do about it.
