Merry Christmas

December 25, 2024

Merry Christmas. From Bonnie, Alfie, Megan and I. It's been a great year at my 9-5 (the owner is still hungry as in his older years, got so much respect for that). I can't do lots of consulting, but I...

Traffic, Conversions and Economics

December 24, 2024

Tags: Marketing Growth

Marketing is just the mix of traffic, conversions and economics. I say this because most marketing decisions are really based on emotions and we want to back our hunches with a little bit of data. I'm...

Performance Marketing, Not Just CRO

December 8, 2024

Tags: Marketing Growth

There's been a big shift since the early adoption of AI for me personally. I've seen the dry up of CRO roles in the market and I'm not the type of person to sit idle when I see the ground shifting bel...

You Can Just Build Stuff

November 30, 2024

Tags: Ambition Motivation

You can just go build stuff. Ship it and make money. No permission needed. Just go. Build an app, put up a landing page, test an idea on friends. Someone might think it's just what they need to get to...

How a Cafe Can be More Persuasive

November 13, 2024

Tags: Persuasion

Let me help brainstorm ways a café could ethically influence customer behaviour and increase engagement. There are something like 26,000 cafes in Australia, and the market can only support like 20,000...

YouTube Thumbnail Design - The Ultimate Guide to Persuasive Visuals

November 12, 2024

In the competitive landscape of YouTube, your thumbnail is the make-or-break element that determines whether viewers click on your video or scroll past it. Think of it as your video's movie poster – y...

$$$ vs $ – The New High and Low Price Signalling

November 6, 2024

Tags: Pricing

Last week I was driving down New Settlement Road and drove past a car on the side of the road. The window had painted phone number up top and a $ sign of the same typography size just below. And I tho...

Enterprise B2B Saas

October 23, 2024

Tags: Conversion Rate Optimisation Email

Just had an interesting conversation with a SaaS vendor that left me scratching my head… 🤔 They wanted to charge us 23X more per user than what they charged with our previous company. Same product. S...

How I’ve Used The Pratfall Effect

October 22, 2024

Tags: Experimentation

When I was working on a Pet Food brand in 2020, I came across a great little defensive design (also named The Pratfall Effect) technique in email marketing. Using The Pratfall Effect you can make your...

Text-Based Emails for Conversational Ecommerce