How much time should you spend on marketing?

I'm constantly asked, “How much time should I dedicate to marketing?”

I'm tempted to say, “100% of it.”

“Marketing,” to me, is how people think of you when you're not around.

You need to be out there in the “public square” as often and continually as possible.

With articles, social posts, newsletters, podcasts, videos, hosted events, really good products and great services.

Wherever your buyer is scrolling or spending time, that's the town square.