Sphere of Expertise
July 21, 2021
The way you get the most visibility is what I like to call "getting people into your sphere of expertise".
This is simply getting somebody onto your newsletter.
The newsletter has become so...
Blog
I send out provocative content, free resources or the odd client win. Let's make sure you never miss another one of my free resources.
Overtaking Lane
June 21, 2021
In a top top ASX 200 business I was recently told to stop asking about the outcomes and stay in my lane.
Why on earth should I not focus on the outcomes of my design work? Design is how something work...
Annual Reviews
June 15, 2021
Tags: Business Operations
Most smaller businesses don't think big enough, it's time to slow down and think about how you performed in the 2 main functions that matter, marketing and innovation.
I want you to write down how you...
Overlooking Low Effort Tasks
June 15, 2021
Tags: Dumb Management
Customer: Oh that's easy to do with [X] software, we will just do it internally.
Me: If it's so easy, then why haven't you done it?
My proposals cover a combination of improving revenue, reducing cost...
Pricing is Underrated
June 15, 2021
Tags: Pricing
You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day.
Uber has an insanely complicated pricing system that takes into account distance,...
Simplification Over Everything
June 15, 2021
Tags: Business
Netflix has one product, but has enough profits to improve that one product to disrupt a whole industry. The product is an app with videos on your home screen with a subscription layer.
Looking too cl...
Speeding Up Feedback Loops
June 15, 2021
Tags: Marketing
Years ago I attended a UX Australia conference, and albeit not getting many takeaways from an insufferable bunch of communists, I left with a huge feedback loop nugget from a small business app for ph...
Voice of Customer
June 15, 2021
Tags: Business
I'm currently reading Lean Customer Development. I've longed for better ways to track what the main traits of who and what our customers are and I've had some great systems in the past.
But really at...
Profit Comes from Risk
May 23, 2021
I push my advisory clients to give a lot more before they ask. What they have to give up early in perceived return is risky.
They have to put relationships, authority, costs of goods or any form of ca...
Subtraction As Product Innovation
March 3, 2021
Tags: Product Management
We should be removing 10% of what doesn't work in our product innovation annually. Exactly the same way Jack Welch removed 10% of his underperforming workers in GE.
I'm so sick of adding more. To a pl...