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I send out provocative content, free resources or the odd client win. Let's make sure you never miss another one of my free resources.

Adapt or Die

January 18, 2022

Tags: Business Decision-Making Data

What's the best decision-making tool in your toolkit? I'm genuinely interested? Is it a crystal ball? Is it your intuition? Maybe you've had some design thinking education OR you do that crazy thing,...

My Favourite Customer Research Question...

January 11, 2022

Tags: Research

About 21 months ago when the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline. My pipeline gone in a few phone calls. I was devastated. As someone who doesn't like t...

Consensus

January 2, 2022

Tags: Business Decision Making

While catching up over the holidays with a bunch of families with children, one of the fathers didn't go along. He was off enjoying some Frisbee Golf. He's a newly parent and he hasn't come around to...

On Different Metrics

December 22, 2021

Tags: Metrics

My wife keeps messaging me COVID-19 case numbers. I'm only looking at hospitalisations and death. It's here. And it's likely coming for us. It's important to get on the same page for metrics because w...

Got a Hammer for that Nail?

December 14, 2021

Tags: Services

I recently discussed how I could help an organisation and all they cared about in the end was how much work on their exact tools I'd done. You see I'm changing expertise. It's not like I'm becoming a...

Impact and Effort

December 12, 2021

Tags: Success Decision Making

Sitting around with my data science lecturer I noticed him and I have a unique point of view on execution. We are both lazy and like simple execution. This isn't bad, it's just a different approach to...

Should You Build That?

December 11, 2021

Tags: Product

Recently looking into new product feature cohort data I was asked if the product should be pursued from a Subscription invoice product. Subscription businesses are funny ones with technology. I feel y...

Defining Value

December 10, 2021

Tags: Dumb Management

The Value Triad is defined as making money, saving money, and emotional contribution. Once we think in those 3 components, defining value is easy. If you don't understand value in these terms, you're...

Pandering

July 21, 2021

I can log into LinkedIn right now and see marketers pandering to audiences to get attention. Does this look familiar? …3 lines with adverse problem, 1 huge paragraph how they reacted broken up into a...

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