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Anchoring Your High Priced Product

January 12, 2019

Tags: Pricing

A customer comes in, they look around, realise the best product you sell is this extravagant and luxury item. It's a luxury for a reason, like most luxury items it's not a need. People complain about...

Delivering Value

January 12, 2019

Tags: Business

I saw a LinkedIn post from an accountant of all people provoking value-pricers with the following statement... It goes without saying, but in order to "value price", it helps to actually del...

Design is Not Art

January 12, 2019

Tags: Design

Almost every person coming to me for help expects design to handle visual layer outcomes. Time after time it's not the main area that needs to be reworked. Design is more of a usage and performance to...

The Equation for Selling Anything Online

January 12, 2019

Tags: Marketing

I find it to be quite foolish to disrespect basic mathematics in online businesses. Also when you seek metrics like CPA's and others you tend to be obsessed with how you're performing based on quantit...

Gaming the System

January 12, 2019

I don't know who told me this story. But it's an interesting one. A JB HiFi employee was monitoring sales of a certain popular blue-ray movie in the early 10's and they kept marking a singular unit do...

Growth is Subjective

January 12, 2019

Economists have a theory of value stating 'all value is subjective'. Meaning the value is what a customer thinks a product or service is worth to them. We have just been through the largest leap in hu...

Look at Advertising as an Investment

January 12, 2019

Tags: Marketing

There's no better investment than advertising. Property, stocks (or crypto), putting it in the bank are inferior to return on ad spend (or commonly known as ROAS). Your bank is offering less than 1%,...

Basic Maths

January 12, 2019

Basic maths is your friend. Most are simply disrespecting it. I want you to focus on conversion rate for the next 90 days. Still run ads but just maintain the same spend. On 200,000 visitors, with a $...

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