Reed Iredale

  • Your Website is Down

    Whether your website is live or not, if it’s not doing what you want it to do, than I would class that as being ‘down’. You want your website to be your businesses feedback loop and have each stage mapped out with ease to optimise. For the past decade we’ve been able to drive people…

  • Stop Disrespecting Basic Maths

    Basic maths is your friend. Most are simply disrespecting it. I want you to focus on conversion rate for the next 90 days. Still run ads but just maintain the same spend. On 200,000 visitors, with a $49 average order value you will make the following: This advice might make you $294,000 more than you…

  • Maximally Advanced, Yet Acceptable

    Raymond Loewy (1893-1986) coined the MAYA principle. Most advanced, yet acceptable. Loewy taught us to design our products with just the right balance between the present and a new and innovative future. If we don’t hit the right balance, our users won’t embrace nor buy our products, Loewy emphasised. That’s why I think slight advancements…

  • Pricing is Underrated

    You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day. Uber has an insanely complicated pricing system that takes into account distance, demand and experience. They’re just an app which is an improvement on taxies. What do you sell? And how many different price options do you…

  • The 15 Metrics Jeff Bezos Tells His Managers to Track

    Jeff Bezos has religiously forced his managers to read Mark Jeffery’s ‘Data-Driven Marketing’. Here is a good understanding of your potential ‘metric-mix’… Here are the 15 metrics you should think about putting into play or having a good idea on what to add into predictive modelling. The 5 Nonfinancial Metrics 1. Brand Awareness Brand equity…

  • Conversion Rate Optimisation Guide

    This is a conversion rate optimisation book setup online to give tips, tactics and strategies. This used to be in an email format where I’d go through and help you, but I’ve made it an extensive online book to teach you everything I know. In my guide you’ll learn: The TLDR; If you want to…