The following information is provided as a cut-and-paste resource for conference organisers, media professionals, podcast hosts, and other interested parties.

Please feel free to use anything here as-is without checking with me first. If you have additional questions, you can email me directly at

Short Bio

Reed Iredale is an MBA-dropout turned marketer who helps service businesses double their revenue through CRM/ESP conversion, design and behavioural economics, he’s won Nielsen Norman Group design awards and ran enterprise design teams.

Sample Questions for Reed

  • Why would someone hire a UX or ESP/CRM expert?
  • How does UXer end up working in the CRM space?
  • What are some good metrics to track in your ESP?
  • Why don't you work in-house for a big firm, you say you have good reasons, I'd like to know?
  • Why do you think pricing is the way forward for successful service businesses?
  • Do you work alongside design teams, and do you mentor other designers and teams?

Facts about me

  • I have designed for over 200 businesses
  • I’ve been doing value pricing since 2012
  • I grew up in Byron Bay and Mission Beach
  • I was a Junior Accountant before a designer and think designers need better business skills
  • I surfed 12-foot Tallows – my leash broke and I nearly drowned.
  • I follow Newcastle United and Brisbane Broncos

If you’d like to book me, email your pitch to me at and we’ll set up a date.


Physical Location

Brisbane, Australia


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