Reed Iredale

Conversion Rate Optimisation Specialist

Reed Iredale

  • Maximally Advanced, Yet Acceptable

    Raymond Loewy (1893-1986) coined the MAYA principle. Most advanced, yet acceptable. Loewy taught us to design our products with just the right balance between the present and a new and innovative future. If we don’t hit the right balance, our users won’t embrace nor buy our products, Loewy emphasised. That’s why I think slight advancements…

  • Pricing is Underrated

    You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day. Uber has an insanely complicated pricing system that takes into account distance, demand and experience. They’re just an app which is an improvement on taxies. What do you sell? And how many different price options do you…

  • The 15 Metrics Jeff Bezos Tells His Managers to Track

    Jeff Bezos has religiously forced his managers to read Mark Jeffery’s ‘Data-Driven Marketing’. Here is a good understanding of your potential ‘metric-mix’… Here are the 15 metrics you should think about putting into play or having a good idea on what to add into predictive modelling. The 5 Nonfinancial Metrics 1. Brand Awareness Brand equity…

  • Conversion Rate Optimisation Guide

    This is a conversion rate optimisation book setup online to give tips, tactics and strategies. This used to be in an email format where I’d go through and help you, but I’ve made it an extensive online book to teach you everything I know. In my guide you’ll learn: The TLDR; If you want to…

  • Can’t Measure Vibe

    We’re currently going through the vetting of architects for our family home. It’s an old house and it’s nothing spectacular but it requires work. The vibe isn’t great but we are quite happy here in the community, but the house, it IS a bit too old. So chatting through with our likely candidate, the vibe…

  • What’s Worse Than Bad Data In?

    Most businesses want a level of confidence in the data before they proceed with an initiative. Bad data in, bad data out they say. They talk to all their stakeholders, businesses units, specialists and then go on to talk with their customers. But do you know what’s worse than trying to figure out if the…