Reed Iredale

Behavioural Science for Marketing

Author: Reed Iredale

  • Why Do We Make Bad Decisions? The Science Behind Our Poor Choices

    Have you ever made a decision that you later regretted? Whether it’s something as small as impulse buying a snack at the grocery store or as significant as ending a relationship, we’ve all experienced the consequences of a bad decision. But why do we make these poor choices? According to psychological research, there are several…

  • The Psychology Behind Successful Decision-Making: Insights from Neuroscience

    Decision-making is a crucial part of our lives, and our ability to make good decisions can have a profound impact on our happiness, success, and well-being. In recent years, advances in neuroscience have shed light on the psychological processes behind successful decision-making, providing insight into why some people are better at making decisions than others.…

  • Adapt or Die

    What’s the best decision-making tool in your toolkit? I’m genuinely interested? Is it a crystal ball? Is it your intuition? Maybe you’ve had some design thinking education OR you do that crazy thing, ‘talking to your customers’ like my last email. If you’re just running off a crystal ball, intuition or what some would call…

  • My Favourite Customer Research Question…

    When the pandemic started, I had hundreds of the thousands of dollars wiped from my sales pipeline. My pipeline gone in a few phone calls. I was devastated. As someone who doesn’t like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend and sales coach,…