Reed Iredale
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Can’t Measure Vibe
We’re currently going through the vetting of architects for our family home. It’s an old house and it’s nothing spectacular but it requires work. The vibe isn’t great but we are quite happy here in the community, but the house, it IS a bit too old. So chatting through with our likely candidate, the vibe…
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What’s Worse Than Bad Data In?
Most businesses want a level of confidence in the data before they proceed with an initiative. Bad data in, bad data out they say. They talk to all their stakeholders, businesses units, specialists and then go on to talk with their customers. But do you know what’s worse than trying to figure out if the…
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My Secret Experiment Idea
One of my core tenants in my decision-making framework is “Elimination”, which removes the majority of decisions. Experiment programs within orgs have a large emphasis on modifying current or live parts of systems. I’d push for a contrarian idea to maximise the number of live tests from a high level. Elimination vs Modification. Rather than…
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Anchoring Your High Priced Product
A customer comes in, they look around, realise the best product you sell is this extravagant and luxury item. It’s a luxury for a reason, like most luxury items it’s not a need. People complain about it being too expensive and you agree. Time goes by and your business stagnates, you’re still getting plenty of…
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Every Piece of Data
If you’re trying to appease everyone with every little piece of data tracking, you’re not going to be spending much time on analysing that data to find out what the next step should be in the business. Stop trying to get every piece and get critical pieces that fit the next stage of business. God…
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Marketing Data Science Solutions
When you’re struggling to understand what marketing data science solutions can do for you. Let’s go through some scenarios. Marketing Budget Optimisation Marketers are always under a strict budget. The main goal of every marketer is to derive maximum ROI from their allotted budgets. Achieving this is always tricky and time-consuming. Things don’t always go…