Reed Iredale

Get Smarter at Evidence-Based Marketing

I use marketing, ux, consumer psychology, data and a little magic to accelerate your marketing. Join the newsletter...

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Trusted by BHP· Bento · Twitter · Oscar Wylee · Ladbrokes · Elixir Coffee · HBS Machinery · Bulk Fuel Australia · Moddex · Petzyo · Isla Collective · Sipp Instant · Soulara · InkPay · Flipside · WonderSmile and lots more.

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Harness Price & Promos

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Latest Insights

Stay updated with our latest thoughts and analysis

How a Cafe Can be More Persuasive

Let me help brainstorm ways a café could ethically influence customer behaviour and increase engagement. There are somet...

Conversion Rate OptimisationEmail

Enterprise B2B Saas

Just had an interesting conversation with a SaaS vendor that left me scratching my head… 🤔

Experimentation

How I’ve Used The Pratfall Effect

When I was working on a Pet Food brand in 2020, I came across a great little defensive design (also named The Pratfall E...