Reed Iredale

Investment & Outcomes

Where most service businesses sell time, I sell outcomes.

The Problem with Buying Time

When you hire someone by the hour, you're not buying what you actually need. You need results, solutions, and transformation—not time spent. Hourly billing creates the wrong incentives: the longer I take, the more I earn. That's backwards.

How We Work Together

Discovery & Strategic Alignment

Before we discuss investment, I need to understand three things:

  • Where you are now (your current situation)
  • Where you want to be (your desired future state)
  • The value of that transformation to your business

This isn't a sales conversation—it's a strategic one. I'm determining whether I can create meaningful value for you, and you're assessing whether I'm the right partner for your objectives.

Investment Proposal

If we're aligned, I'll present you with a clear investment proposal that includes:

  • Specific outcomes you can expect
  • Success metrics we'll both track
  • Fixed investment amount based on the value I'll create
  • Timeline and milestones for delivery

No estimates. No hourly rates. No scope creep surprises.

Partnership Agreement

When you're ready to proceed, we'll formalise our partnership with a clear agreement that protects us both and sets expectations for our collaboration.

Why This Approach Serves You Better

Aligned Incentives

My success is measured by your results, not my hours. I'm incentivised to work efficiently and effectively—to solve your problem as elegantly as possible.

Predictable Investment

You'll know exactly what you're investing before we begin. No bill shock. No "scope creep" surprises. You can budget with confidence and get board approval without wondering what the final number will be.

Access Without Anxiety

Ring me. Email me. Text me. You won't be charged for every interaction. We're partners working towards the same goal—your success.

Focus on Outcomes

Instead of monitoring timesheets, we'll both focus on what matters: achieving your objectives quickly and effectively.

Shared Accountability

I'm not just a vendor executing tasks—I'm your strategic partner sharing responsibility for the success of your project.

Investment Protection

Results Guarantee

Your satisfaction isn't just hoped for—it's guaranteed. If you're not completely satisfied with the value delivered, you'll only pay for the portion of value you did receive.

Process Guarantee

You will never receive an invoice without first agreeing to the scope, investment, and terms. If you do, you're under no obligation to pay.

Partnership Guarantee

If at any point our partnership isn't serving your best interests, we can end it gracefully with clear terms established upfront.

Three Questions Before We Begin

  1. Do you have a specific business challenge that's preventing you from reaching your goals?

  2. Would solving this challenge create measurable value for your organisation?

  3. Are you ready to invest appropriately in a strategic solution rather than a quick fix?

If you answered yes to all three, let's have a conversation about how I can help you bridge the gap between where you are and where you want to be.


Ready to explore a partnership? Let's start with a strategic conversation about your objectives—not my services.