Most smaller businesses don’t think big enough, it’s time to think about how you performed in the 2 main functions that matter in your business, marketing and innovation this past year.
I want you to write down how you performed in those categories, and how you could be better.
You have expertise, but you sell experiences and transformations for your customers. Be customer facing, and stop being so focused internally that you miss the purpose of your business altogether.
Check NPS scores, see customer feedback and recent reviews and overall be accountable for your actions.
It’s also the unfortunate time to not only do your taxes, but to cut the bottom 10% of performing products and staff.