Marketing Science – I show up in your email with my my best content every Tuesday.


How Marketing Data Science Can Help Marketers – A catalogue of ideas for marketing data science.

Why You Are Failing with Your Data Strategy – A few ideas why your data strategy might suck.

20+ Decision-Making Frameworks – These are the decision-making frameworks I use in my Data Science work.

How to Establish a Culture that Accepts Mistakes – A culture of experimentation is where we find windfall profits doing tests, but that also requires accepting mistakes as the norm.

Free CRO Handbook – The CRO Handbook used to be an email course but I thought having it free and accessible would be a better use of the content.

The Best Way to Improve the Decision-Making Process – Find out the best way to improve the Decision-Making Process for individuals or organisations.

How to Make Difficult Decisions: A Step-by-Step Guide – A guide on making difficult decisions.

How to Make Decision-Making Training Effective – Get the most out of training your team to make better decisions.


The 15 Marketing Metrics Jeff Bezos Tells His Managers to Track – The 15 marketing metrics you should think about putting into play for your organisation.

Free CRO Website Checklist – Get my free list to improve your store design. I sometimes show up to give a free teardown here.


Any questions? Shoot me an email at and I’ll get back to you as soon as I can. Pro tip: the shorter your email is, the faster I’ll be able to get back to you.

P.S. Don’t have time to digest all the free resources here? Accelerate your progress by dropping some coin with me.