Blog

  • Text-Based Emails for Conversational Ecommerce

    Go basic, text-based design for basic communications, especially in Cart abandonment sequences or flows. You want this to feel like a 1-on-1 communication, as per going into a retail…

  • I’m Dumping CLV

    I’ve been tired of how much effort I have to go to to make a useful CLV model. Then to top it off nobody bloody uses it in their…