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Go basic, text-based design for basic communications, especially in Cart abandonment sequences or flows. You want this to feel like a 1-on-1 communication, as per going into a retail store. Who told you brand the hell out of these and over think your strategy by over designing these? I’d opt for something simple and accessible…

I’ve been tired of how much effort I have to go to to make a useful CLV model. Then to top it off nobody bloody uses it in their decision-making. The original idea of CLV (customer lifetime value) is to maximise the amount of marketing spend you should use in your budget. It’s great in…