• Data Science: The Secret Weapon for Business Success

    Data science is quickly becoming the secret weapon for business success. By analysing large amounts of data and using advanced algorithms, data scientists are able to uncover valuable insights and make predictions that can help businesses make better decisions and improve their operations. One of the key benefits of data science for businesses is that […]

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  • The IDEA Experimentation Framework: Ideate, Design, Execute, Analysis

    The IDEA experimentation framework is a structured approach to experimentation that can help organisations to innovate and drive business growth. The framework consists of four key steps: Ideate, Design, Execute, and Analysis. By following these steps, organisations can systematically test new ideas and determine their potential value. The first step in the IDEA framework is […]

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  • Decision Making Predictions for 2023

    As we approach the end of 2022 and look ahead to 2023, it’s important for businesses and leaders to start thinking about the key decision-making trends and predictions for the coming year. Here are a few key trends that I expect to see in the world of decision-making in 2023: Overall, 2023 promises to be […]

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  • Why You Should Be Data-Supported and NOT Data-Driven

    In today’s world, data is everywhere. It’s collected from a wide range of sources, including social media, online transactions, and sensors, to name a few. This abundance of data has led many organisations to rely heavily on it to make decisions. However, being solely data-driven can be problematic and can lead to suboptimal outcomes. Instead, […]

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Reed Iredale

Data Science for Marketing