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Articles

How Admitting a Flaw Made Avis the Second-Biggest Car Rental Company
How Airbnb’s “Rare Find” Label Triggers Immediate Bookings
The Trust Badge Placement That Killed Conversions
Why Apple’s “Buy” Button Is Smaller Than You Think
The Form Field That Cost $12M Per Year
Why Casper Puts a 100-Night Guarantee Above the Price
The Product Image Angle That Converts 27% Better
How Booking.com Weaponised Your Fear of Missing Out
The Delivery Date That Outsells Delivery Speed
Why ASOS Removed Their Bestseller Badges (And Sales Jumped)

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Growth and Conversion Rate Expert

Disclaimer: I talk about selling stuff on the Internet, I might slip up and tell you I’ve sold a lot of stuff, my results are not typical, the statement about me being kind of insane is almost true, nobody should listen to me ever.

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