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The “Free Shipping” Bar That Backfired
How Amazon’s “Ugly” Add-to-Cart Button Destroys Beautiful Competitors
The $300,000,000 Button
Unvetted Testing Tools Hurt Your Revenue
$$$ vs $ – The New High and Low Price Signalling
Pricing is Underrated
How I’ve Used The Pratfall Effect
The Ellsberg Paradox
The Goal Gradient Effect: Why Punch Cards Work Even When the Math Doesn’t
Follow-Up Funnels

Growth and Conversion Rate Expert

Disclaimer: I talk about selling stuff on the Internet, I might slip up and tell you I’ve sold a lot of stuff, my results are not typical, the statement about me being kind of insane is almost true, nobody should listen to me ever.

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