Reed Iredale

Professional services firms are relatively lazy to adopt online lead generation techniques. They’re lead generation is often clumsy and not directed at the sole purpose of the firm. To get a customer. Many professionals still hold the belief that the only way to generate new clients with lead generation is through referrals and networking. These…

I recently discussed how I could help an organisation and all they cared about in the end was how much work on their exact tools I’d done. I’d pick up their tooling in less than a week (and plus I’ve already used them). I already have great results and deep expertise in their business model.…

While catching up over the holidays with a bunch of families with children, one of the fathers didn’t go along. He was off enjoying some Frisbee Golf. He’s a newly parent and he hasn’t come around to some of the realities parenting brings. When I’m facilitating workshops, I often have multiple stakeholders to manage, if…

About 21 months ago when the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline. My pipeline gone in a few phone calls. I was devastated. As someone who doesn’t like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend…

I’ve been saying the same things for months. Non-scaleable tasks will win during the current times (pandemic of 2020). A research in the quality of customers from a renowned hotel chain came back with conclusive results. Customers who purchased seamlessly and enjoyed the amenities, had a great experience. Though they weren’t as good as a…