Reed Iredale

Conversion Rate Optimisation Specialist

Got a Hammer for That Nail?

I recently discussed how I could help an organisation and all they cared about in the end was how much work on their exact tools I’d done.

I’d pick up their tooling in less than a week (and plus I’ve already used them).

I already have great results and deep expertise in their business model.

But all they cared about was low-level tasks like getting a data tool in place for their teams.

So it begs to ask. How much can I really help someone that looks at everything like a nail needing to be hit with a hammer?


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