Decision Strategy and Data Science for Marketing

Consensus

While catching up over the holidays with a bunch of families with children, one of the fathers didn’t go along.

He was off enjoying some Frisbee Golf. He’s a newly parent and he hasn’t come around to some of the realities parenting brings.

When I’m facilitating workshops, I often have multiple stakeholders to manage, if 2 of 9 disagree to a decision, I try to find overall consensus.

Consensus is something you don’t like but are willing to live with. Even if it’s going along to a Christmas barbecue. But Frisbee Golf isn’t a side of an argument that would find consensus over Christmas in my workshops. Get real.

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