Reed Iredale

Behavioural Science for Marketing

My Favourite Customer Research Question…

When the pandemic started, I had hundreds of the thousands of dollars wiped from my sales pipeline.

My pipeline gone in a few phone calls. I was devastated.

As someone who doesn’t like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend and sales coach, Anthony Kirby.

When I arrived at Kirby’s office, the first question he asked broke me.

I walked away from that conversation with not only a clear game plan for me, but for the way I manage my own customer interviews.

The great thing about this one question, it gives you back the framework for the whole interview to work back from, so tell me…

“If I gave you a magic pill right now what would it do?”

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