Experimentation
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Stop Disrespecting Basic Maths
Basic maths is your friend. Most are simply disrespecting it. I want you to focus on conversion rate for the next 90 days. Still run ads but just maintain the same spend. On 200,000 visitors, with a $49 average order value you will make the following: This advice might make you $294,000 more than you…
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Conversion Rate Optimisation Guide
This is a conversion rate optimisation book setup online to give tips, tactics and strategies. This used to be in an email format where I’d go through and help you, but I’ve made it an extensive online book to teach you everything I know. In my guide you’ll learn: The TLDR; If you want to…
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My Secret Experiment Idea
One of my core tenants in my decision-making framework is “Elimination”, which removes the majority of decisions. Experiment programs within orgs have a large emphasis on modifying current or live parts of systems. I’d push for a contrarian idea to maximise the number of live tests from a high level. Elimination vs Modification. Rather than…