A furniture brand tested hero images: lifestyle shots (couch in a beautiful room) vs. product-only shots (couch on white background).
Lifestyle images look premium but force the brain to separate product from context. White background images feel less aspirational but communicate shape, size and colour instantly. Clarity beats aspiration.
They moved lifestyle imagery to the gallery and led with clean product shots on category pages and the main product image.
Click-through to product pages increased 27%. Customers scrolled to lifestyle images anyway – but the white background got them there.
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