Dumb Management

  • Every Piece of Data

    If you’re trying to appease everyone with every little piece of data tracking, you’re not going to be spending much time on analysing that data to find out what the next step should be in the business. Stop trying to get every piece and get critical pieces that fit the next stage of business. God…

  • Just Opinion

    If you make a decisions without data, it’s just opinion. And everyone has one of those.

  • Overtaking Lane

    In a top top ASX 200 business I was told to stop asking about the outcomes and stay in my lane. Why on earth should I not focus on the outcomes of my design work? Design is how something works. So how something works should ultimately be determined by why it works. So getting out…

  • Overlooking Low Effort Tasks

    Customer: Oh that’s easy to do with [X] software, we will just do it internally. Me: If it’s so easy, then why haven’t you done it? My proposals cover a combination of improving revenue, reducing costs and emotional contribution. If you are constantly asking me, ‘but what do I get?’, maybe you’re overlooking a lot…