Reed Iredale

Conversion Rate Optimisation Specialist

Every Piece of Data

If you’re trying to appease everyone with every little piece of data tracking, you’re not going to be spending much time on analysing that data to find out what the next step should be in the business.

Stop trying to get every piece and get critical pieces that fit the next stage of business.

God forbid you don’t have an answer when you need it, some HiPPO (look it up) will make up something for you to look busy on anyway.


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