Amazon’s product pages look cluttered and dated. Competitors redesign with sleek, minimal layouts. Amazon keeps winning.
That bright orange “Add to Cart” button isn’t pretty – it’s a 20-year-trained behaviour. Users don’t think. They see orange, they click. Cognitive load drops to zero. “Clean” designs make users hunt for the button.
Amazon tested button colours, placement and size obsessively. The current design isn’t an accident – it’s the survivor of thousands of A/B tests where conversion beat aesthetics every time.
Amazon converts at roughly 13% (74% for Prime members). Most e-commerce sites sit at 2-3%. Ugly is profitable.
Leave a Reply