Reed Iredale

Behavioural Science for Marketing

Category: Uncategorized

  • The Labour Illusion Effect

    The Labour Illusion Effect says that users trust and value results more when the results are shown to them after a delay as the website loaded results (even if the delay is fake). They can be a visualise thing, verbal, a sound or anything that you supposed they are working now in front of user, like…

  • Hit and Run Tests

    Don’t you ever feel you’re complicating your testing? You know the Jira guy or the “everything needs to be a development task” guy. It really should feel like we should be able to get the volume of our tests up, but there’s always someone in the way wanting to look busy. Label a cohort of…

  • Ghetto Metrics

    Who are your customers? Do you have clear personas? Do you know how many there are of them? What I can tell you is that if you’re not well positioned in a market, you’re going to struggle to go after the right customers from the start. So today I want to teach you about ‘Swag…

  • Your Website is Down

    Whether your website is live or not, if it’s not doing what you want it to do, than I would class that as being ‘down’. You want your website to be your businesses feedback loop and have each stage mapped out with ease to optimise. For the past decade we’ve been able to drive people…

  • 20+ Decision-Making Frameworks Worth Knowing

    I wanted to layout every decision-making framework I know of. I don’t use all of these frameworks personally, I think it’s wise to pick and choose which suits you though. The Feynman Technique To learn anything: Step 1: Identify a topic Step 2: Try to explain it to a 5-year-old Step 3: Study to fill…

  • My Secret Experiment Idea

    One of my core tenants in my decision-making framework is “Elimination”, which removes the majority of decisions. Experiment programs within orgs have a large emphasis on modifying current or live parts of systems. I’d push for a contrarian idea to maximise the number of live tests from a high level. Elimination vs Modification.​ ​Rather than…

  • Ideas from Elsewhere

    I saw electric bicycle company Van Moof had a lot of problems sending their bicycles abroad. My buddy Jesse over at Bento was one of these customers. They recently decided to model Samsung’s television boxing, seeing as they seem to not be getting complaints from a somewhat more fragile product. Their product boxing now has…

  • Positioning and Pricing Power

    You can be seen to be all things to all people but I’ve never seen it work well. No PE Firm (private equity) will look at you, it’s harder to be seen as the expert, your business strategy is watered down and it’s pretty hard to write clearly on your topic, leaving you in a…