Category: Uncategorized

  • How to Teach Anything Online

    This is the framework I use to teach someone anything on the internet. I can have many variations and forks of this but it goes: What What are we talking about in today’s topic. Just chat for a bit, say enough here without revealing the why. Why The why should cause a stir of emotion.…

  • The Vegetable Name Switch

    June 2018. Belgian supermarket Delhaize changed the names of their fruit and veg to encourage more kids to eat them. Carrots became Orange rockets. Courgettes became Troll Bats. Sales increased by 151%. “Creativity is the last unfair advantage we’re legally allowed to take over our competitors” Bill Bernbach

  • Offer a High-Priced Option

    When my clients think about pricing, they often get into thinking about offering a price that a number of people would prefer be the number on the tag. What happens is they sell to an average in a segment. This segment is defined by a sole persona, and doesn’t become a perfect fit for anyone.…

  • Removing Obstructions is Better Than Encouraging Change

    There’s plenty of modern experimental evidence to show the importance of removing obstructing forces. For example, a 2017 study by Peter Bergman and Todd Rogers monitored the impact of friction on sign-up rates for a new educational service offering parents advice on children’s revision. The psychologists randomly assigned parents to one of three sign-up routes:

  • The Ellsberg Paradox

    In decision theory and economics, ambiguity aversion (also known as uncertainty aversion) is a preference for known risks over unknown risks. An ambiguity-averse individual would rather choose an alternative where the probability distribution of the outcomes is known over one where the probabilities are unknown. This behaviour was first introduced through the Ellsberg paradox (people prefer to bet on the outcome of an…

  • The Labour Illusion Effect

    The Labour Illusion Effect says that users trust and value results more when the results are shown to them after a delay as the website loaded results (even if the delay is fake). They can be a visualise thing, verbal, a sound or anything that you supposed they are working now in front of user, like…

  • Hit and Run Tests

    Don’t you ever feel you’re complicating your testing? You know the Jira guy or the “everything needs to be a development task” guy. It really should feel like we should be able to get the volume of our tests up, but there’s always someone in the way wanting to look busy. Label a cohort of…

  • Ghetto Metrics

    Who are your customers? Do you have clear personas? Do you know how many there are of them? What I can tell you is that if you’re not well positioned in a market, you’re going to struggle to go after the right customers from the start. So today I want to teach you about ‘Swag…