Category: Uncategorized

  • Benefits of Marketing Budget Optimisation with Machine Learning

    Marketing budget optimisation is an essential aspect of any business, as it allows companies to allocate their resources in the most efficient way possible. With the rapid advancement of machine learning, budget optimisation is becoming increasingly popular, as it allows companies to make better use of their resources and improve their bottom line. Here are […]

  • Chat GPT

    You’ve likely been under a rock if you haven’t heard of Open AI’s Chat GPT product. I can type in any prompt and it can spit out development scripts, lists of information, I can further curate that list, I then ask for it to provide a more provocative sample from that list. Will I think […]

  • Delight

    I’m always on the front foot when it comes to delighting customers. I think you should strategically set up your customer service team to lose battles on purpose. Not aggressive battles, psychological ones. Being guarded doesn’t help anyone. So you’ve completely inconvenienced a customer? Don’t pause the days they were inconvenienced in their subscription, give […]

  • Almost

    You can say you almost hit your targets, almost got the project or almost got the girl. Well, it’s hard to measure an ‘almost’ because ‘almost’ doesn’t matter. Rip Taylor in Yellowstone