Reed Iredale
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$$$ vs $ – The New High and Low Price Signalling
Last week I was driving down New Settlement Road and drove past a car on the side of the road. The window had painted phone number up top and a $ sign of the same typography size just below. And I thought to myself, “hmm, must be in need of cash”. My brain has seen…
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Enterprise B2B Saas
Just had an interesting conversation with a SaaS vendor that left me scratching my head… 🤔 They wanted to charge us 23X more per user than what they charged with our previous company. Same product. Same features. Same everything. When I asked why, I got the standard “enterprise value” speech. But here’s the thing –…
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How I’ve Used The Pratfall Effect
When I was working on a Pet Food brand in 2020, I came across a great little defensive design (also named The Pratfall Effect) technique in email marketing. Using The Pratfall Effect you can make yourself come off more likeable when you make a mistake. So when I made an email welcome sequence, I realised…
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Text-Based Emails for Conversational Ecommerce
Go basic, text-based design for basic communications, especially in Cart abandonment sequences or flows. You want this to feel like a 1-on-1 communication, as per going into a retail store. Who told you brand the hell out of these and over think your strategy by over designing these? I’d opt for something simple and accessible…
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Steven Bartlett’s Facebook Ads Test
Steven Bartlett runs 5-20 small-budget campaigns testing thumbnails for future podcasts. Whichever one has highest CTR gets chosen on YouTube. Clever.
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The Pratfall Effect
The Pratfall Effect is when someone becomes more likeable after making a small mistake. This idea comes from a study by a psychologist named Elliot Aronson in the 1960s. He found that if a smart or skilled person makes a little blunder, like spilling coffee, people actually like them more. It shows that nobody is…