Reed Iredale
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Who Asked for Double the Functionality?
You don’t want double the functionality in your product. You want the device to have a singular function that performs very well. What is called an James J. Gibson would call an ‘affordance’. An affordance is what the environment offers or provides to an organism. When it’s got more than one function people don’t know…
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Speeding Up Feedback Loops
Years ago I attended a UX Australia conference, and albeit not getting many takeaways from an insufferable bunch of communists, I left with a huge feedback loop nugget from a small business app for photographers. The founder got up on stage and was going on about how he was struggling to find traction with his…
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Subtraction As Product Innovation
We should be removing 10% of what doesn’t work in our product innovation annually. Exactly the same way Jack Welch removed 10% of his underperforming workers in GE. I’m so sick of adding more. To a platform, to a product, to marketing complexity & communication. Tired of the same excited conversations that end up reaping…
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When Will it Be Enough?
There’s been talk of businesses on the internet and how they need to grow or just unsolicited advice around oh “I wouldn’t do it like [X]” who is actually doing awesome! You don’t need a downtown office, grow at all costs, call yourself a “scale up”, use agile, add more staff (or any at all).…
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Your Website is Down
Whether your website is live or not, if it’s not doing what you want it to do, than I would class that as being ‘down’. You want your website to be your businesses feedback loop and have each stage mapped out with ease to optimise. For the past decade we’ve been able to drive people…
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Stop Disrespecting Basic Maths
Basic maths is your friend. Most are simply disrespecting it. I want you to focus on conversion rate for the next 90 days. Still run ads but just maintain the same spend. On 200,000 visitors, with a $49 average order value you will make the following: This advice might make you $294,000 more than you…