How Airbnb’s “Rare Find” Label Triggers Immediate Bookings

Airbnb shows a “This is a rare find” badge on high-demand listings that are usually booked.

Different from “Popular” or “Bestseller” – “rare” implies scarcity you’ve stumbled upon by luck. You’re not following the crowd. You’ve discovered something. Triggers both urgency and ego.

The badge is earned algorithmically – properties with high booking velocity relative to availability. It feels authentic because it is.

Listings with “Rare Find” badges book significantly faster. The label reframes the transaction from “browsing” to “don’t miss this.”