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Steven Bartlett’s Facebook Ads Test

Steven Bartlett runs 5-20 small-budget campaigns testing thumbnails for future podcasts. Whichever one has highest CTR gets chosen on YouTube. Clever.

Behavioural Science

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Disclaimer: I talk about selling stuff on the Internet, I might slip up and tell you I’ve sold a lot of stuff, my results are not typical, the statement about me being kinda insane is almost true, nobody should listen to me ever.