Pricing
-
$$$ vs $ – The New High and Low Price Signalling
Last week I was driving down New Settlement Road and drove past a car on the side of the road. The window had painted phone number up top and a $ sign of the same typography size just below. And I thought to myself, “hmm, must be in need of cash”. My brain has seen…
-
Enterprise B2B Saas
Just had an interesting conversation with a SaaS vendor that left me scratching my head… 🤔 They wanted to charge us 23X more per user than what they charged with our previous company. Same product. Same features. Same everything. When I asked why, I got the standard “enterprise value” speech. But here’s the thing –…
-
Pricing is Underrated
You probably set your pricing and forget about it. Commercial airliners change their pricing 11,000,000 times per day. Uber has an insanely complicated pricing system that takes into account distance, demand and experience. They’re just an app which is an improvement on taxies. What do you sell? And how many different price options do you…
-
Anchoring Your High Priced Product
A customer comes in, they look around, realise the best product you sell is this extravagant and luxury item. It’s a luxury for a reason, like most luxury items it’s not a need. People complain about it being too expensive and you agree. Time goes by and your business stagnates, you’re still getting plenty of…