Predicting Marketing Engagement - Part 3

Tags: Marketing Acquisition

I thought I'd send this immediately after I've done it.

I added in notes to the powerpoint slides to make it beneficial for you reading after the fact (and for me to follow).

The parts you'll want to see are the following:

  • Feature selection: These make up the prediction and make us see how well we are predicting the engagement.
  • Exploratory data analysis: The detective work into making the feature selection.
  • Insights: The outcomes from the detective work and next steps from implementing the model.

View the presentation doc on Google Slides ->

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