Reed Iredale

In a top top ASX 200 business I was told to stop asking about the outcomes and stay in my lane. Why on earth should I not focus on the outcomes of my design work? Design is how something works. So how something works should ultimately be determined by why it works. So getting out…

Customer: Oh that’s easy to do with [X] software, we will just do it internally. Me: If it’s so easy, then why haven’t you done it? My proposals cover a combination of improving revenue, reducing costs and emotional contribution. If you are constantly asking me, ‘but what do I get?’, maybe you’re overlooking a lot…