ARPU is a Better Guiding Measure
When you are doing CRO conversion rate could be a misguided approach
Conversion Rate Optimisation Consultant
More Revenue From The Traffic You Already Have
I'm Reed Iredale, a conversion rate optimisation consultant. I find the revenue hiding in your existing funnel — no extra ad spend required — and I work on value, not billable hours.
200+ brands have trusted Reed with their conversions, including
JB Racks
Savings.com.au
InfoChoice
X (Twitter)
First Mac
Flight Centre
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Your Klaviyo Flows Are Guessing. One Custom Property Can Make Them Stop.
Most Shopify brands run a dozen Klaviyo flows and every single one is making the same bet: that the offer baked into the template is the right offer for whoever happens to land in that flow next.
Why DTC Brands Should Stop Trusting 7-Day Attribution Windows
If you're running a DTC brand and making budget decisions based on what Meta Ads Manager or Klaviyo tells you converted, you're working with a fraction of the picture. Here's what's actually happening, why it's costing you money, and what to do about it.