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The Marketing Engineer

#ai

I wrote this for hiring a Marketing Engineer. I feel I am more of than the CRO guy now. I still convert like a beast or maybe even better. But this is how I tell people to hire for one and this is what they should be proficient in.

Everything Is Just Agents

Everything below is built with "agents." An agent is just a computer program with a thinking loop. It looks at live data and makes decisions on its own.

To build agents that can do all this, your coding agent needs access to:

  • A data pipeline
  • A data warehouse
  • A cloud server
  • Storage for photos and videos
  • Databases for the agents to use (like Postgres)
  • A way to run tasks on a schedule (cron jobs)
  • Login/authentication for your app
  • Links people can share
  • A shared code home (like Git) so more than one person can work on it
  • Connections to other tools (like Nano Banana, Apollo IO, Seedance, Apify)

Paid Ads

Google Ads

Find search terms that show someone is close to buying. Use a "Data for SEO" API plus a coding agent to find these terms. Then build a campaign aimed at getting people to take the final action — as close to a sale as possible. Make lots of ad groups, one for each keyword family. Match the keywords, ads, and landing pages so they all fit together. If a keyword brings clicks but no results, or doesn't match what your product does, cut it. Use an AI to check if each keyword truly matches what someone is looking for.

Facebook Ads

Look at social media to find out what your customers really want. Build ads around those wants, and show your product as the answer. Use both simple image/video ads and real customer-style videos — both work well. Set up your campaign like this: use Advantage+, keep it broad, use one shared budget, and aim for your most valuable action (one that happens about 50 times a week). Spend most of your time making new ad content.

LinkedIn Ads

Look at what top creators in your field are posting. Take ideas from their best posts and make your own version. If their post already did well, yours has a good chance too. Turn that post into a "thought leadership" ad with a button that leads people to sign up. Anyone who engages with the ad, save their name — you'll reach out to them directly later. Aim your ad at getting the deepest action possible, close to a sale.

SEO

Regular SEO

Find search terms tied to buying decisions, like "[Brand] vs [Competitor]," "[Brand] alternative," "[Brand] review," or "how to connect with [Brand]." Look at what's already ranking #1 for these terms. Pull out the key facts. Then write your own article using those facts, but add your own point of view — like sharing a transcript of your take. Publish it, and update it every month.

AI Search

Here's the truth: AI search is just SEO. The content AI tools pull from most is usually a "best X for Y" style article. To show up there, get your page into the top 3 results the normal way — by doing solid, regular SEO.