An electronics retailer added Norton, McAfee and BBB trust badges directly next to the “Buy Now” button to increase confidence.
Backfired completely. Placing security badges at checkout reminds people that fraud exists. It’s like a shop putting a “We Promise Not To Steal Your Card” sign at the register. Seeds doubt instead of removing it.
They relocated badges to the footer and replaced checkout-area messaging with “Secure checkout” in plain text with a small lock icon.
Checkout completion increased 11%. Trust badges work – just not where you think.
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