When you’re wanting to test new ab testing tools on your website, you have all sorts of options, you will usually stick to one of the big ones, try and up and coming one, or just take the risk and build some shonky AI built setup (which I’ve thought about several times).
You can lose out on revenue just by testing. So before you test, make sure it performs well, has low overhead, and your tests are super lightweight too.
Because you can go months with lagging revenue so do an A vs NA test over a period with and without your testing tool just to see.
You might end up like me and find your testing tool is a massive piece shit, even if it says it’s a native to the platform you’re using.
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