They’d Make More Money if They Widened the End of the Tube

by Reed Iredale

I’m teaching my son how to brush his teeth on his own. He’s getting there, we’ve made it a fun game to get more of the brush around the parts of his mouth he’d usually ignore.

So when I look at the toothpaste tube I think to myself. If I pitched this brand on how I’d make them more money I’d just change the way the toothpaste came out.

Later in the evening I was thinking about how I take quality traffic down the funnel change it from a 1% conversion rate into a 12% conversion rate.

The same is for your funnel. You want to open up the end of the toothpaste tube in your business. Especially when it’s pay to play now.

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Reed sits in the middle of creativity and commerce.