Tag: Marketing

  • Benefits of Marketing Budget Optimisation with Machine Learning

    Marketing budget optimisation is an essential aspect of any business, as it allows companies to allocate their resources in the most efficient way possible. With the rapid advancement of machine learning, budget optimisation is becoming increasingly popular, as it allows companies to make better use of their resources and improve their bottom line. Here are […]

  • Why You Should Hire a Marketing Data Scientist

    Why You Should Hire a Marketing Data Scientist

    Most marketing teams are leaving a lot of money on the table by not leveragaing a Marketing Data Scientist. According to Sitecore, the average US brand collects eight pieces of data per user, ranging from address to behavioural insights. Brands are collecting an extensive amount of data at various stages of the customer journey. A […]

  • Marketing is Way Easier When You Know Your Audience

    I want to show you what the simplest way to think about your marketing is. When you know this it will make it all the easier to do what you intend to do with any sort of marketing. Marketing is creating need. Creating need will help you position your business in a market and to […]

  • Customer Research

    About 21 months ago when the pandemic started, I had hundreds of the thousands of dollars wiped from my pipeline. My pipeline gone in a few phone calls. I was devastated. As someone who doesn’t like to go to market needing money immediately, I felt a bit lost. So I turned to my good friend […]