Saying No to Clients That Don't Fit Your Positioning

Once you've positioned your business you will still have the typical client that now may not fit your positioning.

You will now have a difficult decision. Take them or leave them.

I usually like giving a publicly stated timeframe of when you'll stop accepting that work.

It makes the decision all that more easier.

So make the decision but keep a good eye on cash flow to see a way forward to maintain business nicely.