Marketing isn't a One Night Stand
Mο»Ώost new people buying marketing services expect someone to click an ad then convert immediately. Akin to walking into a night club and asking the hottest woman in the room to go home with you.
Wο»Ώhen it's a lot more similar to having a few dates and then asking to go home.
Pο»Ώeople need time to think. They've likely made their decision and they are rationalising the reason why they want to buy from you.
Sο»Ώo in the sale, when you're on a call, or in person. Make the sale faster, but let the marketing be slower, have clear call to actions and make working together really easy beyond that.