Bad Listeners Don't Grow Their Businesses

A post I read on LinkedIn earlier in the week.

"Once you're at $1m ARR, listening to your customers should help you get to $100,000,000."

The point is that your customers know what the next small step that could drastically grow your business and it's unlikely that it's you.

They use your product for 10-15 minutes a day and you, well you're in it, seeing all the moving parts and actually moving AWAY from being able to innovate, well, unless you've got A players in every part of your organisation, which is very rare.

How do you listen better?

• Pick up the phone, Zoom, put your guard down
• Be prepared to lose all your customer battles if they speak up
• Don't hide behind email
• Pour through NPS scores and feedback spreadsheets, hell I don't care how you store this, you can get it cleaned if it's messy
• Build a Facebook / Discord / Telegram real-time community and test ideas rapidly

If you do this, I swear you'll as they say 'have your ear to the ground'.