A Better Boat

You’ve probably noticed me jump around the last year. For the past 12 months I’ve taken it upon myself to enrol in rapid career-testing.

I was heavy on the middle funnel marketing behaviours. But I found a massive issue that had burdened my top line forever.

For every $87 spent on top of funnel activities, $1 gets spent on middle funnel (Src: Unbounce).

People know they need to spend money down the funnel but they don’t end up spending any.

So I decided to get into a better boat.

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