You’ve probably noticed me jump around the last year. For the past 12 months I’ve taken it upon myself to enrol in rapid career-testing.
I was heavy on the middle funnel marketing behaviours. But I found a massive issue that had burdened my top line forever.
For every $87 spent on top of funnel activities, $1 gets spent on middle funnel (Src: Unbounce).
People know they need to spend money down the funnel but they don’t end up spending any.
So I decided to get into a better boat.